If your merch isn't selling the way you want it to, it's probably not a demand problem. It's a product and presentation problem.

Bad blanks, DIY printing, inconsistent branding, and lazy mockups are costing you more than you think. I see it all the time.

These 5 tips won't cost you a dime to start but they'll change the way your customers look at your merch. Save this and come back to it when you're ready to level up.

A behind-the-scenes look at a recent screen printing project for Oxford House on the Western Slope of Colorado. This case study breaks down the custom illustration process, garment selection, and soft-hand screen printing approach used to create comfortable, community-driven hoodies.

Chris Ray Coaching is a men’s coaching brand built on presence, integration, and lived experience. Starting from scratch, I partnered with Chris to develop a complete brand strategy and visual identity system that reflects how he actually works with men, families, and communities. This case study breaks down the strategy-first process and shows how a grounded, intentional brand can create clarity, trust, and long-term growth.

Siege Industrial needed durable, professional workwear samples before committing to a larger production run. Using DTF printing, I produced a small set of branded garments that allowed their team to test fit, finish, and real world performance across multiple apparel types.

This case study explores the rebrand of Turner Automotive, a community-first dealership in Montrose, Colorado, navigating a market dominated by corporate automotive groups. The project focused on rebuilding trust through clear brand strategy, honest visual language, and a modern yet approachable identity rooted in local values. By aligning the brand with real customer needs: quality, innovation, and affordability, the rebrand delivers a flexible system designed to perform in the real world, from dealership signage to everyday touchpoints.